Reflections on the market, EDS

The short answer to the second question - to plan their personal work. Understand - how deeply and widely not engage in this topic. Understand the market potential in terms of its development, growth. Can I count on him, as a partner in the affairs....

In previous entries I talked often about the immaturity of the market SED. It is necessary to clarify.

The mature - immature - a relative term. Looking for what.
In general, of course, this segment is generally at the level of the IT market as a whole, something ' more', but in something ' less' mature. But it is ' more or less ' determined by the specifics of the market, and will ( bad example) working here IT companies.

Yet the market SED - this is one of the most interesting and promising for our IT market. I am writing about this for many years, almost every great review. He formiruschiysya, growing. It's not ' dead sea ', as in our ERP. Everything is alive.

BUT.
The problem is seen in the fact that this market ( as seen from the side) all the time trying to reach a new level of quality for themselves, and he did it somehow does not work. And for a long time.

In this regard, many months of discussion, ' What is EDS ' and why do we need these questions and answers are very revealing.

Why do I need ' what EDS '? .

The answer - in the transition to a new level, to a wider audience, to new classes of problems. In the new business frontier.

If you are talking backstage in a narrow coterie (the community of 5-10 people), the definitions do not have any.
The definitions are not necessary if you can ring up all of their clients for a day by phone or collect in a room for 20-30 people.
The definitions are not needed if you work at a level of personal contacts (eg, in the reception area ).
They are not necessary if you have a product and you do not need to explain how it differs from others in your portfolio.
If there is no competition (or you can to ' get around ' at all the same ' personal ' kontktov ).
If you are running a project manager, or you think the number of projects within 10.

In this case, no definitions, classifications, and analysts do not need to.

By the way, the analyst. She then took up arms against the many. External excuse - ... And actually ( IMHO of course ) - just do not need no analyst. Do not want openness and transparency of the market. A ' bad ' - this is just an excuse....

But the problem of ' definitions ' as soon as there is, if you go to the level of subsistence farming on the industrial level. Outside their county.
When you need to communicate not only with the long familiar to the children in the smoking room, but with a broader and - most importantly - a strange, multi-level classrooms.

I already wrote in a recent commentary:.

It's one thing when you look at the issues are not within the SED, and quite another - from the outside.

The problem of our SED- suppliers is seen as a time that they see their segment in isolation from the IT market as a whole, as some thing self-contained.

In this situation, we can say ' document ' and everyone knows what it is (although it is unclear even within - look at the internal debate on this subject).

But it turns out that the world under all those words does not understand what we are here for themselves within.
Hence the surprise at the sudden sincere authoritative experts: it turns out they are (when outside) meant by ...

It turns out that when you talk to clerks - all you have to understand. And how do you go to a wider audience - cease to understand.

That's what gets the funny thing: clerks do not understand what the ECM, and those who need ECM does not understand what the SED.

What were those initiated by my posts on the topic? .

The purely practical matters.

Here in April, held an important press conference on the important topic of ' Meadow '. And journalists or do not come or do not write about it. Or write, but somehow not as I would like to.

At the end of May is a big industry conference, and publications on it are generally very small, and about the problems - especially.

The question arises - why? .
For many reasons, but also because that journalists simply do not understand what issues you're talking. And not because the journalists - stupid or lazy.

One more point.
I sincerely do not understand why the question ' definitions, and classification of analysts ' indifferent as leading suppliers, including foreign.

After a time they should be interested in is to tell the market, their products are better than the ' neliderskih '.

And then we get in SDA - ' vehicle '. It is not necessary for the classification of the controllers ( although also need - many of the articles relate to differences in SDA auto). And for customers, users need it.

Because the buyer does not buy the ' vehicle '. He buys something more concrete - a bicycle or bus.
And we - all of the SED.
What is different from Documentum ' Euphrates '? .

And what's the problem Meadow? . http://ecmclub. blogspot. com/2010/08/blog-post. html. ).

So all the discussion on the topic can be closed.