Marketing shopping center

So, suddenly I become a director of mall marketing, your job, I would start with the analysis and comparison of data on cross-country center, and the concept of mall tenants. At the last stop is worth more, as far as I know, many of the mall began with the concept of well designed, but then slipped just to the sale area. It's certainly easier, but much less profitable for the center. The reasons for this are completely different - from poorly developed concept, properly designed traffic flows, the emergence of competitive shopping center, leaving the anchor tenants, inflated rents to savings in personnel and t. Dr..

Data on cross-country center would allow us to understand what goes into the center of the contingent, its distribution by time of day and day of week. In addition, it would be possible to conduct a study of the declared objectives and actual arrival of the center.

The composition of the tenants would allow us to understand whether there is an advantage in the direction of a single type of goods, which tenants bring us more revenue from the tenants who are in demand, and who simply takes the square. At the same time we need to consider more recent - maybe one of them and are sought after, but buyers are attracted to the center.

Comparison of the obtained data with the concept would understand how the activities of the center corresponds to the described. And as calculated on the basis of the concept of payback period, then we would know if the medicine is working and whether you want the center to make changes in its operations or on the contrary lead to the concept of line with reality.

We should also conduct a study of game zones, cinema, food court, an analysis of visitor satisfaction, tenants, etc. Dr..

And finally a few ideek to attract buyers:.

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  Create bicycle parking to attract young people, especially since summer is soon.
  


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  Establishment of information services based on SMS and Bluetooth for buyers. SMS services could promote themselves tenants, getting individual rooms service and creating lists of subscribers from among its customers.
  


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  Creating a playground and room for up to 2 years. Usually playgrounds are not designed for children of this age, respectively, the center becomes a category of parents with children of this age.
  


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  Development of the mall site. What I have seen sites malls are quiet horror and the tomb of investments.
  


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  The development center participation in the cultural life of the district and the city as a whole.
  

Complete?.